Are you in two minds about marketing your business on Instagram Stories? Or perhaps you understand its importance but are not sure how to leverage the platform to improve your brand image and boost sales?
Or maybe you’ve already created your first business Story but need help in making it more searchable?
If so, this post is just for you. We’ll be answering several most common questions about Instagram Stories and its implementation in marketing.
Is Instagram Stories Useful To Businesses?
Yes, it is. Launched in 2016, Instagram Stories has shown great potential as a marketing tool.
Here are some of the main advantages of Stories for businesses.
Reach Out To 400 Million Users For Free!
As of October 2018, Instagram Stories has more than 400 million daily active users. You can reach out to them without spending a single dime. How many marketing channels you can think of that can beat this?
Spread Brand Awareness
One of the best features of Stories is that its users like to hear from different businesses. That’s why one in three of the most popular Stories comes from a business. If you can create an interesting campaign, you will find many willing ears.
Engage With Viewers
Instagram Stories’ users are not only interested in watching business’ Stories but are also willing to engage with them by following their other social media accounts, downloading apps, reading blog posts, and visiting shoppable pages.
Which Type of Stories Do Brands Post More Often?
According to a report, product promotion Stories are put out most frequently (36%), followed by those offering an inside look (22%). Other popular business Stories are influencer takeover Stories (14%), live event Stories (10%), and how-to Stories (5%).
Is It True That Stories Automatically Disappear After 24 Hours?
Yes, this is true. That said, if you want, you can keep your favorite Stories alive for much longer by showcasing their highlights just below your profile bio using the Stories Highlight feature.
How Can I Design A More Engaging Content?
While there’s no one-size-fits-all answer to this question, several strategies have proved to be immensely effective, such as the following two.
Create Special Offer Campaigns
Giving customers an incentive to do something is a time-tested marketing strategy. Run a ‘special offer’ ad in your campaign every now and then to widen the customer base and generate more sales.
Include Video Ads In Your Stories
Are you publishing your first business Story? Have you just launched a new product? Video ads are immensely useful in raising awareness about a brand or a new product.
How Can I Make My Stories More Search-Friendly?
One way to make your stories more searchable is by adding location and other relevant hashtags, like #GoodMorning, #Mood, #Work, etc.
If you want to find more information on how and why to use Instagram Stories to grow your business, don’t forget to check out the infographic below.