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Research Survey Aims to Demystify M&A Advisory Fees

Every day, businesses are bought and sold with advice and guidance from investment banks who specialize in merger and acquisition transactions. The majority of these businesses fall into the middle market with revenues of between $5 million to $500 million. Investment banks that focus on the middle market go out and find qualified buyers and […]

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creating brand identity

Creating Brand Identity for Small Business [Infographic]

We’ve all heard of successful stories of small ideas turning into successful business. However, getting there might be easier said than done. It takes time, patience and a lot of strategic thinking. Therefore, it doesn’t come as a surprise that new business owners are faced with many challenges along the way including: brand identity, USPs, […]

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Big Websites To Grow Your Small Business in 2018

The world is not what it used to be thirty, twenty, or even two years ago. Globalization has led to the increase in the number of companies competing with each on the planetary scale. Some of those are multinationals with lavish budgets and tremendous opportunities for advertising and marketing. They can afford to sign contracts […]

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Black Friday shopping

Black Friday & Cyber Monday By The Numbers

The popularity of shopping both personal for business on Black Friday and Cyber Monday is not only hugely popular in America, it’s an event that has been adopted world-wide; so why are these days huge shopping events and how have the sales numbers grown over the years? Black Friday is the day after Thanksgiving, a […]

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Amazon

What You Can Learn From Amazon’s Marketing Strategy

Amazon is considered an online retailing powerhouse, holding its own when up against platforms such as eBay and Walmart. Amazon has developed a sturdy and reliable marketing strategy to ensure that they get the best results out of the online market. Amazon, like many other ecommerce powerhouses, relies on both demographic and psychographic segmentation of […]

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Lead Generation Tips to Grow your Business

What could be better than checking your email on a Monday morning and finding that your inbox is flooded with ‘qualified leads’. Certainly, that sounds like a perfect day in the business. The good news is your business can also enjoy a steady stream of leads consistently but for this, you need to keep pace […]

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Personal Branding Tips for Graduates

In this post, I will provide tips I have learned on personal branding which may be beneficial for graduates looking to “market” themselves into their dream job. Young people entering the workplace today have far better tools and communication channels at hand then previous generations could ever imagine. Social media and the Internet provide all […]

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