Social media can feel like such an established part of the online marketing furniture these days that you might have forgotten just how crucial it is for a small business like yours, and for what reasons.
In particular, it can be easy to presume that your cafe, hotel, restaurant or similar small firm is doing just fine if it simply exists on social media, perhaps sharing a new blog post or other interesting link from time to time.
Alas, social media is too important to treat as a mere optional extra or ‘nice to do’. The statistics tell their own story – according to Rose McGrory Social Media Ltd, there are estimated to be some 32 million Facebook user accounts in the UK alone, with about 78% of the country’s over-18s using the platform. That’s just one of the many popular platforms out there.
Such networks boast a huge audience that your company could be missing out on if you aren’t active on them, especially if certain competitors of yours are. Here are a few more good reasons to beef up your social media output if it’s in any way lacking.
It’s great for building relationships
The term ‘social’ should perhaps make it obvious, but there are still too many businesses that are failing to appreciate just how much the major social platforms can help them to grow by enabling them to get in touch with more of the most relevant people.
Depending on whether your company is a B2B (business to business) firm or a B2C (business to customer) one, you may use social media to interact directly with ordinary customers, or perhaps to extend your professional networks or develop your reputation as an authority in your field, including in response to the latest news in your industry.
It enables you to enhance customer service
Providing the best possible customer service is such an important thing to do if you want to power your business’s growth. But it’s much harder to appreciate exactly what’s right and wrong with your present customer service unless you have an instant and easy means of receiving feedback from customers.
Social media can provide that. Simply having a Facebook or Twitter profile gives your business a channel through which to swiftly respond to and resolve customer queries. However, you can also use it to monitor any random and untagged mentions of your brand that could further assist you with the continual improvement of your customer service offering.
It allows you to boost brand recognition
The greater the amount of social media content your brand produces, the greater the opportunity there is to capture the attention of potential customers.
We aren’t necessarily just talking here about people who may have never before heard of your brand. Indeed, the best business opportunities may be from those who see your brand on social media and recognise it from elsewhere.
When the content that such target customers see your brand producing is also valuable and relevant to them, it’s even more likely that they will trust you enough to decide to buy from you.
With social media, more really can be more
When you want to attract more business from more people who are also more loyal to your brand, there are still few marketing channels with the sheer effectiveness of social media.
However, even something as potentially powerful as your firm’s Facebook or Twitter profile does not exist in isolation. Link it up to a similarly attractive, informative and easy to navigate main website, while also taking advantage of other means of online promotion such as Groupon business advertising, and you’ll be able to make your firm’s social media activity even more impactful.
5 Frequently Asked Questions About Instagram Stories
Are you in two minds about marketing your business on Instagram Stories? Or perhaps you understand its importance but are not sure how to leverage the platform to improve your brand image and boost sales?
Or maybe you’ve already created your first business Story but need help in making it more searchable?
If so, this post is just for you. We’ll be answering several most common questions about Instagram Stories and its implementation in marketing.
Is Instagram Stories Useful To Businesses?
Yes, it is. Launched in 2016, Instagram Stories has shown great potential as a marketing tool.
Here are some of the main advantages of Stories for businesses.
Reach Out To 400 Million Users For Free!
As of October 2018, Instagram Stories has more than 400 million daily active users. You can reach out to them without spending a single dime. How many marketing channels you can think of that can beat this?
Spread Brand Awareness
One of the best features of Stories is that its users like to hear from different businesses. That’s why one in three of the most popular Stories comes from a business. If you can create an interesting campaign, you will find many willing ears.
Engage With Viewers
Instagram Stories’ users are not only interested in watching business’ Stories but are also willing to engage with them by following their other social media accounts, downloading apps, reading blog posts, and visiting shoppable pages.
Which Type of Stories Do Brands Post More Often?
According to a report, product promotion Stories are put out most frequently (36%), followed by those offering an inside look (22%). Other popular business Stories are influencer takeover Stories (14%), live event Stories (10%), and how-to Stories (5%).
Is It True That Stories Automatically Disappear After 24 Hours?
Yes, this is true. That said, if you want, you can keep your favorite Stories alive for much longer by showcasing their highlights just below your profile bio using the Stories Highlight feature.
How Can I Design A More Engaging Content?
While there’s no one-size-fits-all answer to this question, several strategies have proved to be immensely effective, such as the following two.
Create Special Offer Campaigns
Giving customers an incentive to do something is a time-tested marketing strategy. Run a ‘special offer’ ad in your campaign every now and then to widen the customer base and generate more sales.
Include Video Ads In Your Stories
Are you publishing your first business Story? Have you just launched a new product? Video ads are immensely useful in raising awareness about a brand or a new product.
How Can I Make My Stories More Search-Friendly?
One way to make your stories more searchable is by adding location and other relevant hashtags, like #GoodMorning, #Mood, #Work, etc.
If you want to find more information on how and why to use Instagram Stories to grow your business, don’t forget to check out the infographic below.
Quora – Wisdom In The Social Crowd
Quora is explained on Wikipedia as a question and answer site where a customer posts a question on a topic and users including industry experts provide their answers. Did you know Quora has been around for over 7 years? Quora was founded by two former Facebook employees and it went live on June 21, 2010.
In this infographic by Fullestop the timeline of Quora is illustrated for your enjoyment.
An interesting fact: Quora’s user database now sits at 190 million. It took 6 years to grow to $90 million and and just one year to grow by another 100 million. So in the last 12 months Quora has attracted on average 1,923,000 new users every week!
Technology is the most active topic with over 23 million questions. This should not be a surprise, technology is evolving all the time from our Bring Your Own Device (BYOD) prevalence in our work environments to everything in the cloud.
More than half of all user online time is done at home and most of it’s users reside in America. It relies mostly on search requests for it’s traffic over users going direct or receiving a notification and clicking a link.
Quora is no longer considered a start up business and it’s key executives are probably in demand as business mentors. Success doesn’t just happen and this business got off to a good start due to the calibre of it’s founders. Check out the infographic below.
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